Project description

We worked with Ruhi’z an independent Indian catering and at home chef company to refine their brand identity and target market, identify new products and services and establish online presence.

With a very competitive industry and the added difficulty being an expat, British national, Sukaina Mohamed needed show why Ruhi’z was different: customers would benefit from Ruhi’z dedication to fresh organic products, Ayurvedic recipes and sharing her passion for authentic Indian cooking.

To accomplish this, the new business strategy focused on quality vs. quantity. We identified new products and services for the new target market and created and launched online presence.